This Is How Your Fear and Outrage Are Being Sold for Profit

The story of how one metric has changed the way you see the world

I’m going to tell you a few things you probably already know

The War for Your Attention

The History of the New

World War 1 “Atrocity Propaganda” & Image featuring a German soldier executing a Belgian nurse. Source

The Rise of Algorithmic Engagement

Source: Techcrunch

What The News Does To Stay Alive

How It’s Changing Us

Source: Pew/Gallup
Source: Priceonomics / Nemil Dalal. Chart shows sampling of data and stories defined as “Islamic terror” compared to overall homicide deaths. Note that terrorist attacks by non-Muslims are still not referenced as terrorism by news outlets in initial reporting.
Snapshot of primary season media coverage, March 14–23, 2016, Source: Ev Boyle/USC Annenberg

We Have Democratized Propaganda for Profit

This Isn’t Going Away



Seeking human improvement.

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